Digital Account and Social Media Manager | January 2024 - Current

• Responsible for the management of multiple accounts across industries
  

• Develop and advise on content calendars (approx. 100 pieces of content monthly) and social media strategies for a variety of accounts across industries.
  

• Create and organize management of brand campaigns, creative assets, and analytics reporting.

• Lead influencer marketing campaigns (finding, vetting, negotiating, contracting, and managing) for Children’s Health and Hawaiian Bros.

• Devise and manage brand and monthly promotional campaigns for Hawaiian Bros Island Grill.

Digital Account Executive | July 2023 - December 2024

• Developed, presented, and managed all new restaurant opening marketing campaigns for Hawaiian Bros.

• Created and organized management of Boosted Social and Paid Media campaigns.
  

• Collaborated with external partners on the creation of PR materials and Paid Media campaigns.
  

• Provided account management (meeting scheduling, billing, trafficking assets, developing reports, etc.) for Hawaiian Bros, El Rancho Charter School, and Varsity Properties.

Brand Manager

• Managed the seamless delivery of ongoing marketing, advertising assets, and account management to internal teams and external partners (such as meeting schedules, creative briefing, billing, status reports, competitive reports, and talent management).

• Collaborated with and oversaw strategy, creative, media, and production teams on Schwab Retail and Pinch A Penny accounts.

Press Intern (August 2021- December 2021)

•Collaborated with Communications Director and Staff Assistant to execute daily social media strategies

•Orchestrated and executed paid advertisement campaigns and strategies reaching 500 consumers regularly

•Responsible for drafting remarks for public outreach events, committee hearings, and House floor votes

•Aided in the creation of press releases regarding new legislation

•Conducted in-market research to gain insights into specific consumer information on social platforms

Marketing Intern (May 2021 - August 2021)

•Assisted Ad Directors and Executives on client services and business development for various publications

•Planned and executed events with over 1,500 attendees including Women’s Leadership Symposium, LatinoBusiness Awards, and Nonprofit & Corporate Citizenship Awards.

•Worked with DWeddings paid advertising clients to design and implement social media content

Marketing and Advertising Intern (January 2021 - May 2021)

•Implemented new marketing and advertising strategies for online sales team platforms catering to over 700consumers.

•Collaborated with a current advertising firm to execute recommended strategies regarding paid advertisements

•Introduced the use of Adobe Creative Cloud to marketing and online sales teams

Raidervision Student Intern (January 2020 - May 2021)

•Operated camera for Texas Tech University sporting events

•Collaborated with other students and directors to broadcast sporting events for live and virtual viewers

Girl Scout Gold Award

Presidents 4.0 list: Spring 2019 - Fall 2021

Pi Beta Phi Junior PanhellenicRepresentative

Adobe creative cloud

Google / Facebook Analytics

IC3 Certified

Proficient in CSS/HTML

May 2022

Texas Tech University

Lubbock, TX

Bachelor of Arts in Creative Media Industries with a Minor in Political Science

GPA—3.8