I specialize in collaborating closely with clients to bring their visions to life.

When I’m not managing campaigns or diving into data, you’ll probably find me lost in a great book, whipping up a batch of gluten-free goodies, or out on a walk with the cutest dog in DFW, Sawyer.

Take a look below to learn more about my professional history.

 

Peyton Jones.

 
 

  • Digital Account and Social Media Manager | January 2024 - Current

    • Manage end-to-end project management for brand campaigns, driving timelines, maintaining budgets, SOWs, and ensuring alignment with established brand standards and strategic brand goals across digital and traditional platforms.

    • Spearhead influencer marketing campaigns for Hawaiian Bros and Children’s Health, overseeing the identification, vetting, outreach, negotiation, contracting, and management of influencer partnerships to drive brand engagement.

    • Develop and present monthly analytics reports, gathering and translating performance data into actionable insights to inform content strategy and optimize campaign effectiveness.

    • Own and execute marketing promotion calendars and monthly social content calendars for Meta (Facebook + Instagram) and TikTok. (Due to strategic implementation, Meta following for Hawaiian Bros grew by 33.6% since 2023). 

    • Drive the development, presentation, and execution of comprehensive marketing plans for all new corporate and franchisee Hawaiian Bros restaurant openings (QSR NROs) and Cookies franchisee store openings (NSO). 

    • Implement strategies boosting engagement for El Rancho Charter School by 75% on Facebook and 61% on Instagram through targeted paid and organic social. 

    • Manage external agencies to develop PR materials and execute Paid Media campaigns.

    • Key clients: Hawaiian Bros, El Rancho Charter School, Varsity Properties, Children’s Health, and Cookies.

  • Brand Manager

    • Directed cross-functional teams—including strategy, creative, paid media, and production—to drive unified brand management across Charles Schwab Trading Services, Charles Schwab Charitable, and Pinch A Penny accounts, ensuring consistent and impactful brand execution.

    • Produced detailed competitive analysis and monthly analytics reports, analyzing data from key competitors and tracking performance metrics to inform strategic decision-making.

    • Developed and managed client relationships as primary point of contact; produced detailed SOWs and managed billing cycles.

    • Key clients: Charles Schwab Trading Services, Charles Schwab Charitable, Biltmore Estate and Winery, ThermaCare, and Pinch-A-Penny Pools

  • Press Intern (August 2021- December 2021)

      • Assisted Communications Director in developing and executing daily paid and organic social media strategies.

      • Drafted speeches for public outreach events, committee hearings, and House floor votes that aligned with legislative priorities and brand voice.

      • Assisted in the creation of press releases related to new legislation, contributing to media outreach and public understanding of policy initiatives.

      • Led constituent outreach and monthly report generation based on field insights and data.

  • Marketing Intern (May 2021 - August 2021)

    •Assisted Ad Directors and Executives on client services and business development for various publications

    •Planned and executed events with over 1,500 attendees including Women’s Leadership Symposium, LatinoBusiness Awards, and Nonprofit & Corporate Citizenship Awards.

    •Worked with DWeddings paid advertising clients to design and implement social media content

  • Marketing and Advertising Intern (January 2021 - May 2021)

    •Implemented new marketing and advertising strategies for online sales team platforms catering to over 700consumers.

    •Collaborated with a current advertising firm to execute recommended strategies regarding paid advertisements

    •Introduced the use of Adobe Creative Cloud to marketing and online sales teams

  • Raidervision Student Intern (January 2020 - May 2021)

    •Operated camera for Texas Tech University sporting events

    •Collaborated with other students and directors to broadcast sporting events for live and virtual viewers

  • Girl Scout Gold Award

    Presidents 4.0 list: Spring 2019 - Fall 2021

    Pi Beta Phi Junior PanhellenicRepresentative

    • Campaign & Account Management: SOWs, Budgeting, Forecasting, Billing, Production Timelines, Briefing, and Scheduling

    • Social Media: Photography, Videography, Copywriting, Video Editing, Community Management, Paid Boosting (Meta)

    • Tools: Adobe Lightroom, Adobe Premiere, Adobe After-Effects (animation), CapCut, GA4, Hootsuite, Sideqik, Canva, Microsoft Office, Figma, Monday.com, and Numerator

    • Platforms: Meta Ads Manager, TikTok Ads, Google Analytics, Email Marketing Platforms (Paytronix and MailChimp)

    • Cross-functional Collaboration, Strategic Communication, Performance Analysis

  • May 2022

    Texas Tech University

    Lubbock, TX

    Bachelor of Arts in Creative Media Industries with a Minor in Political Science

    GPA—3.8